We're Here To Make A Big Impact With A Small Footprint.

Join us, won't you?

We're all in this together. Dollar-by-dollar we vote for our future by who we support and what products we buy.

Our Commitment

Never stop improving

We will never stop looking for better, more sustainable, materials and processes

Growth = Impact

As we grow, so will our contribution to a better planet through donation and action.

100% transparency

We will always be transparent with our operation to earn your trust

Sustainable Retail

Because we would rather be out there too

We strive to source recycled and sustainably made materials for aspects of our product and will never stop looking for new ways/materials to decrease our footprint.

  • Cellulose Acetate frames are made with plant-based material
  • Cases, microfiber cloths, shipping boxes, business cards, and inserts are all made with recycled materials
  • We use minimal packaging to increase the efficiency of shipping and create less waste
  • We offer carbon offset credits with each purchase

Made From Plants

And one day will go back to them

Avoiding plastic, our frames are made with high-quality Italian cellulose acetate.

Cellulose is a natural polymer which represents the backbone of the plant kingdom. Made from cotton or wood pulp, cellulose acetate is created from renewable resources and is biodegradable. Not only is it the most sustainable material to make our glasses with, it has a luxury feel, and the "aliveness" of the material will help the frames better mold to the shape of your face over time!

Sustainable Retail

Because we would rather be out there too

We strive to source recycled and sustainably made materials for aspects of our product and will never stop looking for new ways/materials to decrease our footprint.

  • Cellulose Acetate frames are made with plant-based material
  • Cases, microfiber cloths, shipping boxes, business cards, and inserts are all made with recycled materials
  • We use minimal packaging to increase the efficiency of shipping and create less waste
  • We offer carbon offset credits with each purchase

Help us save the planet

Sustainable retail should be the norm...

We almost didn't promote what we are doing to minimize our footprint, because in our hearts, this way of operating should be standard procedure. Unfortunately, it is not...yet!

So here we are, asking you to join the movement that will be the way of life someday. To get there, we can vote with our dollars. Whether you shop with us, or someone else, take a moment to check sustainability initiatives before supporting a company.

Dollar-by-dollar, purchase-by-purchase, we can make sustainable commerce the norm. Thank you for supporting our efforts to save our beautiful planet!